Shop the Best of Soho & Nolita: High Fashion, Hip Design & Local Bites

New York City

  • Everything in the Prada store seeks your attention. Photo: Vogue Italia.
  • Crafts, gifts and jewelry stands in The Market NYC. Photo: Urban Frou Frou.
  • A whole lot of stuff on view at The Market NYC. Photo: rebeccahiscott.
  • Don't let the cursive pink sign fool you. This is rugged, industrial street wear. Photo: Stephen Coles.
  • The industrial chic interior of Carhartt WIP. Photo: Por Homme.
  • Rem Koolhaas' "Wave" in Soho. Photo: Prada.
  • The latest fashions, encased like artifacts in a museum. Photo: Prada.
  • Mercer Street, Soho. Photo: Calimero.
  • Inside the MoMA Design Store. Photo: MoMA Design Store.
  • The streets of SoHo are more colorful thanks to the MoMA Design Store. Photo: Curbing the Catwalk.
  • You might see a dog running around the Inkerman boutique. Photo: Inkerman.
  • Clean and modern lines inside Inkerman. Photo: Inkerman.
  • The best Cuban Sandwich in New York, maybe the world. Photo: Café Habana.
  • The small counter and dining room inside this local gem. Photo: Café Habana.

2 hours
0.9 mi
Guided by Ask Adam
Adam Perabo


Soho and Nolita are Manhattan's shopping playground. Within its brick and cobblestone radius stand luxury fashion houses, fast casual retailers and home decor boutiques. I've curated my favorite shops and cafes in the area to make for the perfect day of retail therapy, gift shopping and people watching. Regardless of your tastes and preferences, I guarantee you'll enjoy the artisanal storefronts, bespoke goods and local character. We'll end our walk at one of my favorite places to grab a bite.

Provided by

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About Your Guide

Concierge at Hotel 50 Bowery. Lover of New York, classic hats, street art and sticky rice. @askadamnyc

Go on this Sidewalk

Guide Points

  1. The Market NYC

    New York is a town of do-ers, entrepreneurs and artisans, and The Market NYC is the best place to see what that really means.

  2. Carhartt WIP Store New York

    The heavy duty clothing brand for construction crews and lumber jacks formed a new label for the urban hipster. Carhartt WIP (short for Wor…

  3. Prada Epicenter Soho

    Whether or not your closet is filled with dark Prada suits or leather handbags, I always insist that people visit the Prada store in Soho.

  4. Mercer Street

    I bring you not to a specific store per se, but to an entire street. The north-south side streets west of Broadway (Mercer, Greene and Woos…

  5. MoMA Design Store / HAY at MoMA

    The MoMA Design Store is NYC's best gift shop. The actual MoMA museum is uptown, but this retail outpost in Soho is a museum in its own rig…

  6. Goods For The Study Mulberry

    In the age of email and text messages, the handwritten note is an under-employed, highly-treasured rarity. I've recently become enamored by…

  7. Inkerman

    I love my pair of Inkermans. This shoe store for men and women is founded on the premise that a $400 pair of handmade leather shoes can be …

  8. Café Habana

    Café Habana is a beloved, old school Cuban cafe. The interior is tiny and the staff likes to pack people in, but what Café Habana lacks in …

About Sidewalk

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The app navigates people through a neighborhood walk using GPS turn-by-turn directions, rich imagery and storytelling.